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The new SuperStar™ range are the must-have cups of parents' dreams: insulated and 100% leak and shake-proof with BACSHIELD™ technology that reduces microbes by up to 99.99%

STAMFORD, Conn. , Feb. 10, 2022 /PRNewswire/ -- All parents know the struggle of trying to keep up with cleaning their toddler's favorite sippy cup, especially in today's environment when germs are all around us. To help solve this pain point for parents, Tommee Tippee is introducing an innovative line of must-have SuperStar™ cups that feature INTELLIVALVE™ and BACSHIELD™ technologies to keep little superstars germ-free and mess-free while drinking.

"At Tommee Tippee, we are passionate about developing products that make parents' lives easier, since we know parenting is already hard enough. When it comes to enhancing product lines, convenience for parent and baby is always top-of-mind for us. And we know, for parents, keeping germs at bay is a priority right now," said Brooke Koller-Faloon , Senior Vice President Marketing, Americas at Tommee Tippee North America. "With the introduction of the SuperStar™ range, we are thrilled to be one of the first toddler brands to integrate anti-microbial technology on the spout that reduces microbes by up to 99.99%1. The 100% leak-proof and easy to clean factor is an added bonus."

The SuperStar™ range of cups feature:

All SuperStar™ cups are BPA, BPS, PVC, Phthalate and Nitrosamine free, and are dishwasher and sterilizer safe. SuperStar™ cups are now available at Amazon and Walmart and will be available at Target starting mid-March. The SRP ranges from $7.97 -15.99.

For more information, please visit tommeetippee.com. Like us on Facebook: facebook.com/TommeeTippeeNorthAmerica and follow us on Instagram: @tommeetippeenorthamerica.

About Tommee Tippee Tommee Tippee ® is the number one feeding brand in the UK and one of the fastest growing baby brands in the United States 2. For over 50 years, we've made award-winning, innovative products that are designed to make life a little bit easier for parents. And perhaps a little more fun. Today we're honored to be in families' homes in over 50 countries around the world.

* The antimicrobial technology does not protect the user or others against disease causing organisms. The technology is not a substitute for good hygiene and/or cleaning practices.

1 Source: Independent laboratory testing demonstrated a 99.9% reduction in microbes after 24 hours. BACSHIELD™ is tested to ISO 22196:2011 standards. 2Nielsen AOD TTL USxAOC, December 29, 2018 .

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